As a brand, there are times when you want an influencer to distribute specific content you've created to their network. Content Distribution campaigns are the perfect vehicle to do just that. You don't need to send the influencer a product; simply direct them to some content (blog, webpage, video, or social post) and let them share it with their audience.
Examples of content that can be distributed
Sharing Social Posts - If you have a social post that sells your service use a content distribution campaign to have influencers redistribute it. In the example below, we copied the URL to a Facebook post we wanted influencers to share on their social profile. Once the influencer is hired they will get instructions with this content automatically.
Increasing Your Social Followers - If you're working with an influencer who has a similar demographic of readers. You can create a post for them to share with their readers asking them to check your social profile out. Here is a great article on how to do that on Instagram.
Distributing Videos & Images - If you have a really cool image or video, attach it and create a custom social post for the influencer to share.
Contests - Give the influencer a social post which directs their readers to a great contest you're running.
Services - New or existing services which don't have a physical product to send out. Get influencers to start spreading the word about it via their networks. We have a good example of this in the option above: sharing social posts. The example linked to a video on Facebook which promoted a new mobile skate sharpening business.
Influencer Blog Post - If you're picking this solution make sure to write the text you want to appear in the influencer's blog post and add any videos or images they can use. We suggest using the special instructions to give some additional background on what you're looking for in the article (see example below).
Now the ball is in your court. Feel free to contact us with any additional questions or click the link below to get started. Learn what an influencer sees when they apply to your content distribution campaign.