The most popular type of Influencer Marketing Campaign asks Influencers to post on their social channel(s) about the product and their opinion of the product, talking about things such as quality of the product and features as well as their personal experience when using the product.
This type of Campaign asks Influencers to post about the product in a way that encourages followers to check them out. While a bit less involved than a sponsored content, it's a great way to get a product out there to be seen. It’s the Influencers job to try to generate interest in the product. Generally, they know their followers and know how to quickly grab their attention.
As the name suggests, this type of Campaign asks Influencers to post a video or series of photos showing them opening a product up and testing it for the very first time. They may share opinions on features and quality of the product as they experience it for the first time.
This Campaign asks for an honest review on a third party site, such as Etsy, Goodreads, etc. The feedback given by the Influencer is completely honest and built of their own personal opinion based around their experience with the product.
The point of this campaign type is to create a deal to increase product sales & popularity on a marketplace. Influencers purchase the product at a discount and share pictures and videos of the product on various social networks which feed into search engines.
Brands - Haven't Signed Up for Tomoson Yet?
Are you an influencer? Register Here