The following chart details the components of the different types of campaigns available on Tomoson. For more information on each campaign type, see specific definition found below the chart.
|
Campaign Type |
Description | Can an Influencer Be Paid? | For Brands | For Influencers | ||
| Product Cost | Shipping Cost | Product Cost | Shipping Cost | |||
|
|
Brands provide content to Influencers (blog, webpage, video, or social post) and share it with their audience. It's a great way to get content out there to be seen. |
YES |
No product is shipped |
No product is shipped | No product is received | No product is received |
|
Product Post |
Brands ask Influencers post on their social channel(s) about the product or their experience about the product. |
YES | Provides product at no cost to Influencer | Offers shipping at no cost to Influencer | Receives product for free | Not responsible for shipping |
|
Unboxing |
Brands ask Influencers to post a video or series of photos showing them opening a product up and testing it for the very first time. |
YES | Provides product at no cost to Influencer | Offers shipping at no cost to Influencer | Receives product for free | Not responsible for shipping |
|
Feedback |
This Campaign asks for an honest review on a third party site, such as the Brand's website, Etsy, Goodreads, etc. |
NO | Provides product at no cost to Influencer | Not responsible for shipping fees | Receives product for free | Is responsible for shipping and taxes |
|
Social Deal |
The point of this campaign type is to increase product sales & popularity on a marketplace. Influencers purchase the product at a discount and share pictures and videos of the product on their social channel(s). |
NO | May offer product at discounted price | Not responsible for shipping fees | Pays partial cost of the product | Is responsible for shipping and taxes |
| May offer product at no cost to Influencer | Provides shipping at no cost to Influencer if product is offered for free | Receives product for free | Not responsible for shipping | |||
Content Distribution
Content Distribution is used when brands want an influencer to distribute specific content. Influencers are directed to some content (blog, webpage, video, or social post) and share it with their audience. While a bit less involved than a Product Post campaign type, it's a great way to get content out there to be seen.
Product Post
The most popular type of Influencer Marketing Campaign which asks Influencers to post on their social channel(s) about the product and their opinion of the product, talking about things such as quality of the product and features as well as their personal experience when using the product.
Unboxing
As the name suggests, this type of Campaign asks Influencers to post a video or series of photos showing them opening a product up and testing it for the very first time. They may share opinions on features and quality of the product as they experience it for the first time.
Feedback
This Campaign asks for an honest review on a third party site, such as the Brand's website, Etsy, Goodreads, etc. The feedback given by the Influencer is completely honest and built of their own personal opinion based around their experience with the product.
Social Deal
The point of this campaign type is to create a deal to increase product sales & popularity on a marketplace. Influencers purchase the product at a discount and share pictures and videos of the product on various social networks which feed into search engines.
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