The Launch of Tomoson 4.0 - What's New and Different

With the roll out of a totally revamped version of Tomoson. Here's what's new and some things to come in the near future.

What's New

Reimbursements for Influencers

The Reimbursements feature allows a brand to payback an influencer for the product’s retail purchase price. This saves brands and the influencer time. Brands won’t have to deal with marketplace’s coupons and won’t have to waste packing / shipping product. The influencer doesn’t have to wait for brands to pack / ship the product. Brands just let the third-party vendor (Walmart, Etsy etc…) distribute stuff.

FYI: My 4-year-old Roman drew this :) 

Learn more about How Reimbursements Work for Brands and Influencers >>

Reply to message center messages directly from your email

You can continue to use the message center to reply to messages. But now you also have the option of replying directly from your own personal email. When you receive a message from a brand or influencer, simply hit reply in your email and send your message. Your email reply will be synced with the message center so you always have a record of it.

Only get offers & invites you want

We've updated influencer offer settings so they can preset filters to only get offers for certain, categories, campaign types, and price points.  Update your offer settings here

Faster website & load times

We have optimized the entire database, design, graphics and website architecture. We're also running all of the latest technology, which results in a much snappier website experience for everyone.

Each campaign has a type associated with it

All campaigns will have different types associated with them.  For example, if you see the box icon this brand is looking for an unboxing campaign.  Learn more about campaign types and their definitions here.

Here is an example of how the icons look to influencers when applying to campaigns.  Influencers can always rollover the icons to get a tool tip, or influencers can go to their media kit and rollover the icons for definitions. Brands will see the definitions when creating a campaign.

Manage multiple brands or influencer accounts with one login

Often a brand or influencer is working with multiple profiles (niches).  Now you can create multiple profiles and access all of them with one login, instead of create separate accounts and logins.

Engagement reporting

View average engagement for each user as a sum of all their accounts or individually per social account. This tells you if the influencer's audience engages (likes, comments, shares) the influencer's content.

Demographics

If allowed, view insights into an influencer's audience for a better marketing fit.

Portfolio

Edit your influencer profile to be automatically organized by engagement, hashtag, or date posted.

Brands can hire more influencers on their current subscription plan

Similar to a mobile phone plan, brand packages will be based on the number of hires they make during each monthly billing cycle.  This means brands can keep campaigns active longer, hire more people, and stay organized. View the pricing page for more details on the breakdown.

Add team members

Do you have a virtual assistant or other team members who need access to your account? Now you can add them to your brand profile's team. Each team member can have a separate login, and you control who can work on your campaigns. Note: individualized team member permissions are coming soon.

Download your reports

Download any of your reports into a spreadsheet format for easy sharing and management.

See the campaigns you want with filters and offer settings

An influencer can filter campaigns to quickly find the ones they want.  Use the "only show campaigns I qualify for" checkbox to hide campaigns an influencer already applied for, or that don't meet the brand's prerequisites.

Media kit

Influencers can set specific price points and pitch templates for different campaign types and individual social channels.  For example, if you charge more for an unboxing campaign on Youtube then a social mention on Twitter. You can preset your price and when you apply it will pull those set prices for each social task. Also, influencers can type up custom sales pitch templates and use them when applying to campaigns. 

Pay attention to these things

Merging profiles into one login

If you have multiple profiles which you want to merge under one account owner, you can do that by clicking edit profile. Learn more about merging profiles here.

Brands can select specific social channels to pay influencers for

Since influencers can set specific price points for each of their social channels.  Brands, when hiring and influencer, can select which of those social channels they want to pay for.  For example, if an influencer applies with a Youtube video for $500 and an Instagram post for $200.  If the brand wants the influencer to only complete the Youtube video, the brand can select that when hiring the influencer.  Doing it this way gives the influencer and brand the maximum amount of control when working with each other.

Look for pink calls to action and understand what to do next

On influencer and brand profiles you'll see pink and red calls to action, showing you what to click on and what's next.

Brand Dashboard Example

Influencer Dashboard Example

What's coming in the near future

1. Currently, the website is mobile friendly but we are going to keep improving it over the next four weeks to get it optimized for every device.  Pro Tip: on smaller screens turn your phone sideways for a better experience.
2. The influencer verification page will be optimized to automatically verify and review social posts.
3. We will be expanding the campaign types to allow a wider variety of marketing goals.
4. and much more..