When influencers are first introduced to your product they see two things to tell them about it. A title for the campaign and a picture. We humans have a short attention span, and we're very unlikely to investigate something that hasn't sparked our interest. If you really want influencers to be excited about your product/service then you need to carefully consider how you're going to...going to...uh, what was I talking about?
Your mission, should you choose to accept it: capture influencer's attention quickly with a fantastic title and picture to run a success campaign.
Choosing the right title can be some of the easiest and hardest things you do on Tomoson. On one hand, it only has to be a few words. But that means you only have a few words to make an influencer interested in your product. Choose wisely.
When creating your promotion you're brought to a screen that will help you set it up step by step. You're prompted to enter the name of your product. To begin with, this also is used as your Campaign Title.
But did you know that your campaign title and your product name don't have to be identical? If your product is a Rubber Duck you can change your campaign title to Award Winning Rubber Duck or Squeaky Rubber Duck.
While the campaign is still a draft, you have the ability to edit it to whatever you want. Simply choose to edit your campaign and let the creative juices flow.
Naming your campaign "Super Fun Multicolor Bath Toy Rubber Duck Rainbow for Kids to Enjoy" just isn't going to cut it. If your campaign title is too long and wordy you run the risk of people losing interest. You just need people to have an understanding of what it is and why it's cool. So you have a rubber duck that's tons of fun colors to get kids excited for bath time? Call it a Rainbow Rubber Duck, because that's what it is.
Of course it isn't always that easy. If you have a product that isn't instantly recognizable then you've got to think about your title a little longer. Consider the uses of your product and what you want influencers to think about when they read it.
Now when I say you should have a good picture I don't mean that one perfect photo of your cat. Yes, cats are cute and everyone just wants to stare at cats all day. No? Just me?
You need to show a good picture of your PRODUCT. If an influencer could only see the picture would they know what it was? Half the time people don't even read titles; they may just look at the picture at first.
What is it?
Consider this image. The product is shown with everything that it comes with. This is great because an influencer doesn't have to read the product description to understand what is included.
What does it do?
In the shown picture you are able to see the versatile uses of the product. Instantly the influencer is aware of the potential uses.
How do you use it?
Sometimes showing your product in action is the best thing you can do. If the picture shows someone using the product we are able to see what it is, what it does and how to use it all in one picture.
On Tomoson you are not limited to one picture. One will be shown with the campaign title to get interest, but you are welcome to add more pictures for influencers to review.
You can show more photos with your product in action to generate ideas. Or consider adding a size chart for clothing.