Micro Influencers vs Influencers

All over the site you'll find the division between Micro Influencers and Influencers. But what exactly is the difference? 

Influencers

Influencer Marketing is when businesses employ individuals with a strong or powerful influence on the internet through their social channels, such as a blog or Instagram. Typically Influencers charge money for their work, using their online presence to promote it in a variety of ways. 

The strength of an Influencer is usually determined by their total reach and their total engagement. Influencers have massive followings that businesses want to target.

For Influencer Marketing there are all kinds of Campaign types a business can request. Generally, how much the Influencer is paid is determined by their total reach.  

Micro Influencer

Micro Influencers are Influencers with a much smaller following, usually between 500 and 5000. But the following is tight knit.

But businesses don't always want to look for individuals with the highest amount of followers. Different Influencers may post about different things and captivate diverse audiences. Businesses want to find Influencers that are the right fit for them.

Sometimes finding the right Micro Influencers can be as effective as partnering with an Influencer with a massive following. 

Micro Influencers do not charge as much, and that has appeal for businesses that want to get awareness out there, but they're working with a smaller budget.