The goal of an Influencer Marketing Campaign is to promote your product through individuals with strong online presence on social channels such as a blog, Instagram, or YouTube.
Deciding if you want to make a Paid, Freebie, or Deal Campaign is the first step before creating your Campaign.
Create Influencer Marketing Campaign
When beginning to create your Influencer Marketing Campaign, your first step is to determine what type of post you would like to request from Influencers. There are several Influencer Marketing Campaign types to choose from. These use Micro Influencers or Influencers.
The next step is to choose which type of social channels you would like to request Influencers post on. You may select Blog, Facebook, Instagram, Twitter, and YouTube.
While Influencers may deselect/select which channels they’d be willing to post on when they apply, this gives Influencers a good idea of what you’re looking for.
You must then select a budget. This will help indicate to Influencers about how much you are willing to pay for their work. However, this is just a guideline and it is likely Influencers will apply for campaigns with a price that reflects their total reach.
How Much Should I Pay Influencers?
We suggest investing $500-$1000 as your budget per Influencer, as this is often the best range to increase ROI. But how much you pay an individual Influencer is dependent on their total reach and engagement levels.
Total Reach = website visitors + Facebook friends & Page likes + Twitter followers + Youtube subscribers + Instagram followers
Tomoson recommends multiplying an influencer’s total reach by .003. This is the industry suggested price. For example: an influencer with a total reach of 100,000 multiplied by .003, the suggested rate is $300. Pricing can be negotiated up until the influencer is approved.
Read, How much should to pay Influencers? to take a deeper dive into the topic.
After you have completed your marketing goals, the next step in creating your campaign is to provide your product details. When entering your product into Tomoson, you have two options. You can enter all of the information manually, or you can import the information from Amazon, using your ASIN.
However, if your product is not on Amazon, or you simply wish to manually enter the information, select “Create New Product” in the drop down. Then provide the necessary information for your product.
How do I retrieve my information from Amazon?
By providing the ASIN number from the Amazon site for your product, Tomoson’s system pulls the product information to use on our site.
You still have the ability to edit this information to remove or include any information you desire. Simply select “edit” beside your product to edit the product details.
To send the product to an Influencer you are given several options. You may ship the product through Amazon, use coupon codes for a different 3rd party site, Email it through the Tomoson Message Center, or ship it directly through a Shipping Carrier.
Important Note: All products for Influencers must be completely FREE including shipping.
Shipping with Amazon
When you select that your item is sold on Amazon, our site will ask if it is being shipped by you, or if the Influencer needs to use a coupon code.
If you’re not sending out coupon codes, the system will ask you what shipping carrier you are using.
If you would like the Influencer to use a coupon code to purchase the product use the drop down and then add the necessary codes.
If the product can be purchased off of a third party site other than Amazon and you want to send out coupon codes, simply select “Coupon Code” in the drop down and fill in the codes as well as a site they will be able to purchase the product from.
Email via Tomoson messaging center refers to sending electronic products, such as an ebook. All of the other options refer to physical delivery of the product to the individual.
Send Product via Shipping Carrier
If you simply wish to send the product through a shipping carrier you must indicate this and then select which carrier you will be using.
After you have completed your Shipping, you may want to look into the Settings, which are optional. You may also want to consider the many ways you can spruce up your Campaign to increase interest and applicants.
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