When creating an Influencer Marketing Campaign the last step is an optional, advanced settings. These settings can help businesses find the right person they need for their campaign.
Advanced Options include hashtags and special instructions.
Prerequisites include any conditions you want to place on Influencers/Micro Influencers who can apply for your campaign.
What are the Advanced Settings?
When a campaign is created, brands can include hashtags for Influencers to put into their social posts. Multiple hashtags can be included in the campaign, simply by separating them with a comma.
Brands may want to request Influencers use a specific tag that the brand may use to track social posts, such as the name of the item.
Brands may also request hashtags they believe will increase the post interaction. Check out this article for more on Hashtags.
Special instructions allow brands to request actions from Influencers that they should do following their approval to the campaign.
This may include any specific way a business would like their tasks to be completed or any additional notes that the Influencer should be aware of.
What are the Prerequisites?
Our system looks at keywords that Influencers commonly use on their social channels. To help businesses find Influencers that would best fit to promote their product.
Previously Approved or Applied
Brands have the option of automatically denying the application of anyone who has 1) applied to one of their campaigns before or 2) been approved to one of their campaigns before.
Brands can choose which previous campaigns cause an automatic denial. This can be used to ensure Brands do not accidentally approve an Influencer twice for the same product that is used in a different campaign.
Brands may set an age range that they are looking for, such as searching for anyone between the ages of 18 and 25 to be promoting their product.
Brands may also set a gender preference, choosing male or female for their campaign.
As Tomoson is available all over the world, brands may want to specify what countries they will ship to and work with.
Total reach is defined by adding all of an Influencer’s following on Social Channels. For example, if an Influencer has 3,000 friends on Facebook, and then 14,000 followers on Twitter, their Total Reach for these two sites would come from adding it together: 17,000.
Brands may include a Total Reach requirement for Influencers in order to find Influencers with the size of following they are looking for.
Marking a Campaign as “Private” makes the campaign invisible and inaccessible to anyone who hasn’t been invited to it.
This is helpful to brands that want to run a campaign and find Influencers through our Search System that would best fit their needs.