Looking to distribute your brands content via an influencer's social network. Get your content ready and follow the steps below.
Step 1: Use Social Mention As Your Marketing Goal
Create a campaign and setup your marketing goal to look like this. Do NOT list more than two social networks or you'll scare off some higher-end influencers.
Step 2: Use Your Content Title As The Product Name
When adding your product details and shipping information follow these points
- Create a new product and use your content's title as the product name
- The product URL should be the link to your content
- The product description should talk about your content and how you want it distributed
- Use $10 as the retail price for your content
- Select Email via Tomoson Message Center as the shipping method.
Step 3: Update Special Instructions
Select special instructions from the settings drop down and type something similar to below. When influencers apply to your campaign they will need to read this and check a box agreeing to it. In short, this means an influencer can't say they didn't know they were not going to get a product and they needed to distribute content.
Step 4: Message Influencers BEFORE You Hire Them
After you publish your campaign and influencers start applying. You'll want to find the ones you want to work with and check the box next to their image. Once you have the people checked, use the bulk actions drop down to send them all a message. Your message should talk about how you're excited to work with them and reiterate your goal of content distribution (see example message below).
***note: don't be afraid to pay an influencer to post about your content if they have great engagement. Think of it like advertising in a popular magazine.
Subject: Please confirm before I approve you
I'm really excited to work with you on our campaign. I wanted to make sure we are on the same page before I hire you. We are looking for influencers to share our content on their social network. I think some of your followers would benefit from it.
LINK TO YOUR CONTENT
Please reply and confirm you are ok with this so we can get started :)
Step 5: Hire Influencers & Mark Product Shipped
After the influencer replies to your message from above. Click the hire button and then use the bulk actions to mark the product shipped. IT'S CRITICAL that you mark the product shipped or the timer will not start for the influencer.
Step 6 BONUS ROI: Like & Share Influencer Posts
As influencers post socially you'll start to see their posts in your content inbox. Click on the post to visit it directly and like it. Also, use the share button to post about it to your social media pages in one shot.