One of the more important things when posting socially is having a social voice or direction. Something your followers can come to expect when talking to them. But how do you determine your "voice"?
What we mean by "voice" is what are the images, words, or visuals you want to convey to your audience on your social media and what tone in which you speak to. Do you want your voice to be fun, informative, quirky, or friendly or assertive? But the most important is that it needs to be genuine. People are really smart these days and they can easily determine your voice if it’s not authentic.
Did you know that your audiences might have heard your brand before they actually find you on social media? So when they actually follow you, they are expecting something they want to see from you on social media and it's your job build the right strategy to meet those expectations.
HOW TO FIND YOUR VOICE
Finding your brand's voice (personal or business) isn’t such a dreadful task. A great way to start building your voice is determining the right adjectives and exactly nailing down what your brand is all about. Another way to approach this is to describe your company with adjectives it is NOT.
These adjectives serve as a great foundation for your social media. So every time you build your social media strategy, having these adjectives as a reference and meeting certain standards that you developed from the start.
QUESTIONS TO ASK YOURSELF
1. What do you want your customers to think about your brand or business?
2. What personality would your brand have if it was a person?
3. Describe what’s NOT your brand’s personality using adjectives.
4. What companies do you know that have a similar social voice with yours?
5. How do you characterize with adjectives the voice and tone of your brand’s marketing personality?
6. What is one attribute that you think that makes your company special from the rest and why?
- Cultivate a voice that delights your customers.
- Delighted customers talk positively about your brand, essentially creating new content.
- Be consistent with your voice and posts.