Trouble Getting Approved?
Do you feel like you are doing something wrong? Does this sound familiar?
“I used to review regularly, but I’ve seen a decrease in my campaign approvals.” Or,
“I’m new to Tomoson and I just can’t get approved for my first campaign.”
Don’t worry. You just need to do these five things...
1. Upload a Quality Profile Photo
Your profile photo is the first thing brands see. As they scroll through hundreds of influencers, you want to make sure your photo grabs their attention.
Here are some examples of profile photo DOs and DON"Ts.
Photo 1 - Quality photo with a relevant t-shirt speaking to the gadgets and electronics niche.
Photo 2 - Creative yoga pose that will stand out in a sea of influencer faces.
Photo 3 - Personable photo with a shirt that let's fashion brands know she's relevant.
Photo 4 - Grainy photos and cartoons don't work. It should be crisp with a human element.
Photo 5 - Dark, unrecognizable profile photos tell brands you'll do poor quality work.
Photo 6 - Logos aren't recommended. Brands want real people who "relate" to their audience.
NEXT, UPDATE YOUR ENTIRE PROFLE
After you get a quality profile photo uploaded, make sure your update your entire profile to match your niche.
Brands see a snapshot of your social posts on your Tomoson profile, so make sure the images match your point of view. Edit your portfolio to automatically pull in social posts or pick specific ones by listing #hashtags. For example, let's say you always add #Tomoson or #ad to your posts on social media. Put those hashtags in your portfolio and we'll display those posts on your profile.
It doesn't matter if you're a huge influencer or a first-time micro-influencer. Brands are looking for someone with a point of view and an audience that fits their product. This means being consistent with your message, pictures, what products you talk about, and how you post socially across your networks. The most successful influencers and micro-influencers focus their social message on specific topics: women only, men only, certain age demographic, industries (fashion, electronics, etc..), political agendas, life hacks, and many others. Pick what you're passionate about and focus your media on that.
2. Improve Your Average Engagement
Brands are looking for influencers and micro-influencers who are engaging.
When brands search for people to hire, the influencers and micro-influencers with the highest average engagement are shown at the top of the search results.
When brands see a snapshot of your influencer profile, your best network's average engagement is shown.
Make sure to work on boosting your number so brands know your content is quality and that your audience is engaging with it (likes, shares, comments etc…).
Here is a snapshot of what brands see about you.
How is Average Engagement Tracked and Calculated by Tomoson?
Make sure to read the Social Media Engagement Terms and Tracking article if you want to know how average engagement is tracked and calculated by Tomoson.
3. Build Your Task Completions
Brands want to see that you have experience on Tomoson and have successfully completed things. Here is a snapshot of what brands see about you before deciding if they should approve you.
4. Apply for Easier Things (Easy Approvals)
Make sure you apply for things. If you are just getting started, try the easy approvals tab. This gets updated every 24 hours. These campaigns are typically easier to get approved for. Even if you don’t love something, take a risk and review it to build your task completions up.
5. Follow-Through (% Completed On Time)
There is nothing brands find more frustrating than people who don’t follow-through on their promise. If you get approved for a campaign, make sure to follow-through and complete it 100%. And get it done on time.
When brands are looking for quality influencers and micro-influencers, they are going to filter out people who don’t complete things.
Where do influencers see their "% completed on time"?
Currently, there is no way to see this. We will eventually be adding this percentage to your influencer dashboard so you know your percentage completed on time. In the meantime, it’s best just to make sure you complete tasks before they are due.